Intellectual Property

Madgwicks' Intellectual Property and Technology lawyers are able to assist clients in evaluating and identifying their intellectual property assets, implementing appropriate protection and maximising commercial returns on those assets.

We provide innovative, proactive "risk management" solutions and strategies that are pragmatic, cost effective and tailored to the needs of individual clients. Understanding your industry and how your business operates is paramount in what we do. We take a holistic approach in securing IP ownership, maximising commercial potential and enforcing your rights.

The services we provide in the Intellectual Property area include advice on:

• Protection, security and enforcement procedures for copyright, designs, trademarks, passing off, confidential information/trade secrets and patents;
• Acquisition, licensing and technology commercialisation;
• Research and development, taxation incentives and financial grants;
• Franchising, sponsorship and character merchandising;
• Regulatory compliance including trade practices, telecommunications, consumer protection and product liability legislation; and
• Audits and due diligence of intellectual property assets.

Our experience in the Intellectual Property area includes:

• Producing a technology licence for a co-operative joint venture of electricity companies;
• Acting for a large information technology solutions company in contract negotiations for information technology outsourcing by Health and Community Services Victoria;
• Obtaining worldwide trademark protection for an ASX listed clothing retailer;
• Conducting compliance programs concerning trade practices legislation for electricity generators and retailers;
• Representing an Australian electronics company in defending trade mark infringement proceedings against Intel Corporation; and
• Technology commercialisation for a renewable energy infrastructure project with an estimated capital cost of $500m.